About

Meet the team behind the vision

David Sewell

President & Co-Founder

A business innovator for the past 25 years. Always seeking opportunities to delve into the advancements of software automation. With a deep understanding of running and managing large companies, sights are now set to scaling this new venture to great heights.

Dax Goodridge

CEO & Co-Founder

Dax is an experienced entrepreneur who has been deeply involved in the automotive industry for the last 30 years. He has held executive positions in dealerships, dealership software solutions and automotive manufacturing. He holds his current position of leadership to the highest standard. Ready to exceed company goals and continue to change the world one dealership at a time.

Gavin Griggs

COO & Co-Founder

With over a decade of experience in sales and communications, Gavin steps into his role as COO with a proven track record of leadership and efficiency. As co-founder of the company, he brings visionary insight and a deep commitment to its success. By overseeing daily operations and driving growth, Mr. Griggs remains steadfast in achieving ambitious goals and advancing the company's mission.

Jason White

CTO & Co-Founder

With Jason’s role as CTO, he leads the software development for Banner InSite. With 20+ years of experience in software development and creative solutions. Jason is considered a master coder in the most updated and current coding languages. Paired with his entrepreneurial skill set, this role of leadership only makes sense.

Joe Silvestre

Head of Sales

Joe is responsible for shaping strategic sales initiatives, nurturing client relationships, and expanding Banner Insite's reach into new markets. With his commitment to excellence, Joe inspires the team to consistently exceed expectations and deliver unparalleled value to our customers.

William Perrin-Cocon

Strategic Operations Director

With a keen eye for intuitive design and seamless implementation, William drives innovation and efficiency across Banner Insite. He enhances our automation capabilities and recently spearheaded the launch of our new website, ensuring our solutions remain at the forefront of the industry.

Jose Galvan

Head of OEM and Enterprise Accounts

Leveraging his deep understanding of industry dynamics, Jose builds strong partnerships and ensures seamless collaborations with major clients. His focus on developing long-term growth has been instrumental in establishing Banner Insite as a trusted name in OEM and enterprise-level operations.

Sohan Ahammad

Front-End Developer

Sohan Ahammad brings creativity and technical expertise to the forefront as our Front-End Developer. With a keen eye for detail and a knack for translating complex requirements into elegant designs, Sohan is the bridge between technology and user satisfaction.

What sets us apart at Banner InSite

Our shared values keep us connected and guide us as one team.

Innovation

Continuously pushing boundaries to create cutting-edge solutions for dealerships.

Collaboration

Building strong partnerships with industry leaders to deliver integrated and impactful results.

Adaptability

Staying agile and responsive to the evolving automotive industry.

Excellence

Striving for the highest standards in product quality and service delivery.

Take back control of your time with the auto industry’s premier ad-tech solution

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